I must say I'm also disappointed with this new installer. It's pretty tricky for someone with little knowledge to install it without the crapware.
It is somehow pathetic to use this stuff for a free product, when you have many other advanced versions that you charge for. You should have the Lite as an appetizer for those products, not a source of income and possible negative experiences ("This player has installed some shit on my PC, I will never try it again").
Besides every time I've bought a product from you (and I have all of them!), you have finished to update them. I bought Splash Pro, than EX, and now the update rate is quite low. Action may hold for a while... And if I'm correct, I might not be able to use Pro 2.0 because my key might not be valid for that upgrade. I see a bad tendency here, which is really sad, considering you have great products.